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25,000 fans helped to unlock the website in only 90 minutes!
To kickstart celebrations for her 25th year in music, Kylie released a specially recorded acoustic version of ‘Finer Feelings’ to her fans via Kylie.com. The release is the first in a series of acoustic versions of classic Kylie songs, recorded at the legendary Abbey Road Studios.
Kylie asked her fans to ‘tweet to unlock’ the video. She needed 25,000 people to tweet #k25fans before the video could be ‘unlocked’ and available for everyone to view. Fans watched as a steady stream of tweets came through gradually unlocking the image on kylie.com/tweettounlock.
Within minutes #k25fans became the number FOUR trending topic worldwide and number ONE trending topic in the UK.
Here’s is what all the tweeting was for!!!